Free Screening of Big Pharma: Market Failure

Feeling hammered by out-of-control drug prices? If your doctor prescribed a drug on which your life depended, how much would you pay?

Richard Master is CEO of MCS Industries, a mid-sized American company. Last year his company spent over half million dollars on prescription drugs for his employees. Sometimes the annual cost of one drug can be more than double the salary of a single employee.

Master pulled together a team of documentary filmmakers and researchers to go beyond the headlines and connect the dots. His team interviewed top experts and doctors to find answers to key questions:

How much do pharma companies really spend on research and development of truly innovative drugs? Do “free market” principles impact drug prices and control cost? Do the normal rules of business apply to the pharma industry? How do TV ads impact consumers and doctors? He wanted answers to essential questions.

Ultimately, he wanted a solution that made business sense for his company and health sense for his employees.
Big Pharma: Market Failure is a new 35 minute documentary that looks at the facts and makes an effective business case for realizable change. It is a compelling drama that reveals the truth of pharma cost and what we can do about it.

Watch the free 2-minute trailer at